How ATFX Affiliates are Using Social Media
There’s one key mission of the fully regulated online partner programme run by ATFX Global Markets (CY) Ltd. The Marketing Partner Programme (MPP) strives to arm participants in the global financial markets with the right knowledge to succeed. For this, MPP not only offers mentoring from its highly skilled and experienced team of professionals, but also ensures 24/5 localised, multilingual support. Therefore its partners can access the help they need, when they need it and in the language they are most comfortable in. As a part of this mission to educate its partners, ATFX also offers key insights into how online partners can best market themselves and their services. Here’s a look at some key social media marketing insights shared by the experts at ATFX.
The Power of Social Media
One of the most cost effective and powerful avenues to promote a business is social media. According to statistics compiled by Blue Corona for 2017:
- Over 65 million business have their own Facebook page.
- An average of 1 billion hours of videos are watched on YouTube each day.
- About 88% of business have over 100 employees on Twitter for marketing purposes.
- In March 2017 alone, 120 million people clicked on an Instagram ad to learn about a business, including visiting the business’ website, emailing or direct messaging the business and getting directions.
- Nearly 90% of marketers believe that social media marketing has increased their business’ exposure, while almost 75% say that it has positively impacted traffic.
These statistics emphasise the need to focus marketing efforts on social media, not only to target the relevant demographics but also to ensure maximum reach.
The Most Effective Social Media Platforms
The most active forex communities are those on Twitter, Facebook and LinkedIn. However, with video content becoming increasingly popular, putting up interesting, original content on YouTube can also be very helpful. These platforms are great for distributing news, updates, analysis, signals, opinions and more, which is a great way of establishing yourself as a credible and knowledgeable figure in the world of forex and trading.
The forex community on Twitter is a very active one and being a part of it can beneficial. However, there also are numerous forex spammers on this platform, so be careful who you follow and what you share. The problem is that many businesses are using bots to generate Twitter content, which not only means that there is no two-way communication, but also that they are ruining it for reputable companies. So, the first thing you need to focus on is to have a real person putting up tweets, connecting with others and starting up a genuine two-way dialogue.
If, like the bots, you focus only on selling your services, you won’t be able to set yourself apart from these spammers. So, while tweets are a good way to let people know about special offers, make sure you provide lots of insights and information in-between. On Twitter, focus on establishing yourself as a thinking forex partner.
While Facebook outstrips all other social networking sites in terms of active users, this is a platform meant more for connecting to others on a personal basis. That doesn’t mean you can’t connect with traders, but it does mean you need to find creative and fun ways to engage other users. There are forex group and pages that you might want to check out. Join the groups and participate actively. Remember that the key is to become a well-respected community member, is not simply to post your links on every page.
Focused on the corporate world, LinkedIn proves to be a great channel to establish your credibility. Most forex experts have active LinkedIn profiles, which they use to share tips and insights with traders. This is also a good platform to get the latest information on the markets. There also are forex groups on LinkedIn that you can join but do your research first and join a spam-free one that can help you connect and communicate with others.
These LinkedIn groups are also great avenues to share your articles and reviews, given that the members of such groups are those who are truly passionate about forex. So, while LinkedIn might not have the same reach as Twitter, it is among the best places to share high quality content.
And, if you are planning on creating video content, consider analysis, tutorials and other original content that is interesting to watch but provided in a short format. With Instagram also gaining in popularity, you can use your charting skills and other images to engage the audience there.
How to Position Yourself Effectively on Social Media
While social media marketing has proved to be very effective in engaging the right audience, ATFX notes that the success partners achieve depends on a few key factors:
Focus on Quality
There is so much information on the web, to set yourself apart from the crowd, you need to have something to offer than will add value for your target audience. That’s why the MPP marketing team always advises its partners to create high quality, original content, choosing a catchy headline to draw attention. In fact, MPP’s mentors say that the first step to succeeding as an online forex partner is to create a good website and blog, and then use social media to promote them. In addition, regular posting is crucial to ensuring traffic.
Be a Community Influencer
To be an influencer, you need to keep yourself updated with the latest news, views and information. For this, make sure you follow active leaders in the forex arena on social media. Also, you will need to build a profile that radiates trust and positions you in the right manner.
Utilise Free Tools
There are various free online tools that can help you optimise your social media marketing efforts, such as Google Alerts, Tweetdeck, Buffer (basic) and more. These tools can help you to schedule posts, stay up to date with industry news and follow the right people in the industry. If you’re serious about upping your social media presence, then investing in paid tools might also be worth considering.
One of the key aspects that differentiates MPP from other forex partner programmes is that its team of experts are always ready to help new and experienced partners to market themselves on various channels. In fact, unlike most other programmes, MPP does not bar its partners from promoting themselves on any marketing avenue. At ATFX, partners are always given priority.
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HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFDs) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin.
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